The Joshua Center: Branding

About This Project

The Joshua Center is a faith-based community serving prodigal son hospitality to those ready to begin and create a sober life off the streets. I worked alongside their team to create their brand messaging, and brand identity. The logo depicts the front of the building, the rays of light represent the hope and light The Joshua Center will provide its residents and the community, and the light shape was pulled from The Joshua Center’s founding organization’s logo,  Bring the Light, to help marry the two. The color palette of this organization is professional, simple, and rich, with deep subtle colors.

Print material was created for the capital campaign. A trifold brochure was designed, along with a naming rights card and pledge card to fit within the trifold brochure.