Sara Schroeder Coaching: Branding

About This Project

Sara Schroeder Coaching helps business owners stay accountable, make the money they want to make, and gain ultimate confidence to achieve their personalized goals for success! Our goals for creating her branding were:

– Build a cohesive brand that was bright, cheerful, and professional;

– Create a persona that was fun, active, thought-provoking, positive, magnetic, and inspiring

– Reach Sara’s target audience of women age 30-50 who are go-getters that need “personal training” for their life and business.

Sara has a bright and cheery personality, and creating her branding offered a unique opportunity to capture her enigmatic disposition. The color palette I chose reflected these qualities and was eye-catching. Her logo features interlocking letters to reflect the idea of being magnetic. I created brand elements and patterns to add depth and texture to her look.