Denton Bible Church hosts an annual Spring Women’s Conference to provide women with a break from their day-to-day lives to fellowship and learn alongside other women. I had the privilege of creating the event branding for the 2022 conference. We approached the project with a few goals in mind: creating a feminine look without utilizing overdone and cliche themes, attracting a younger audience while still appealing to the current audience of middle to older age women, and communicating the content of the conference. The color palette for the conference was created to be eye-catching, and feminine, with a hint of spring colors. The illustration of the graphic communicated the content of the conference, “An Undivided Heart: Tearing Down the Idols Within”. Christian imagery was used throughout to help tell the story of the conference content: a dove to represent peace and the Holy Spirit, a column to represent idols of the heart, and a heart surrounded by rays of light to depict the undivided heart fully in love with Christ.
I had the opportunity to create a bookmark inserted into the journals detailing the schedule of the conference, a linework version of the artwork to be printed on the journals given away as a gift, as well as postcards, posters, and versions for digital use in the church emails and social media.